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STOA Report "Looking Forward in the ICT & Media Industries"

STOA Report "Looking Forward in the ICT & Media Industries"

Today  “Web 2.0″ is just mainstream and seems more or less boring as a subject of research. The prevailing question is how to realize practical and efficient Web 2.0 solutions, what to do and not to do with social networks, social media – as a user and in the business perspective. As a typical example see a lengthy blog post like this from Dion Hinchcliffe’s Web 2.0 blog – this is what a lot of people care about: 50 Essential Strategies For Creating A Successful Web 2.0 Product 

But there is still the demand for critical assessment of the dynamics, the effects and side effects of the transformation (revolution, yep) of ICT and the media industry. Even politicians have come to understand the issue, lately when they realized the role of Web 2.0 in becoming the 44th president of the USA (BTW I have been blogging in last July: Maybe Obama can win with swarm mobilisation effects in the internet – and is the first “user generated president” of the USA.”

In the last year I had been asked to contribute some statement in the STOA report “Looking Forward in the ICT & Media Industries”. The acronym STOA means Science and Technology Options Assessment (for the European Parliament) and you are educated enough to enjoy the allusion to the ancient philosophy school.  

Critical assessment of Web 2.0 and the user’s social capital 

Don’t get me wrong – my attitude concerning Web 2.0 is rather affirmative (see my record) . But as with most technological innovations there are some downsides. To know them is just a necessity if you want to secure the acceptance and value of a technology in the long run. After the “BeaconGate” there was a second “Facebook scandal” (the terms of service thing) some Read the rest of this entry »

mobilementalism.com

Will Google own the web of the future? Picture source: mobilementalism.com

No, this is not an other post with a narrow focus on the new browser from the wellknown company. The following text has been published first on the website of  Z_punkt The Foresight Company. Maybe the browser release is a milestone in the company’s and the web’s history (up to now there is a difference). It is a good opportunity for some folks to look back and forward – e.g. What to Expect from Google in the Next 10 Years. And the present, uncontroversial facts are excting as well.

The reactions in “Slow Europe” to Google’s coup are remarkable and come as expected. Some would like to forbid that speed of innovation, at least they are crying … and they know “Hey, we are _definitly_ out of the (search business) game! We even do not know the rules!”.

Time ago I really enjoyed the post of Michael Arrington about some desperate efforts of European hmm… “research politics”. The post closed: “… no wonder that many of the best European entrepreneurs keep coming to the U.S. to start companies.”

Chrome – Web-Herrschaft oder nette Innovation?

Als am 2. September der Browser Chrome in über 100 Ländern zum Download bereitgestellt wurde, war dies Read the rest of this entry »

Another step of Google to rule the web

Chrome browser: Next step of Google to rule the web? Picture: blogoscoped.com

SIGNAL: Google has acknowledged the existence of browser “Google Chrome”. It will be released today.

Details e.g. at blogoscoped.com

CONTEXT: Google has grown over the years and became one of the biggest economical power structures worldwide.

It looks as if Google Inc. will go on to shape the world of the beginning 21st century like no other company. Think of market domination in search and online advertising business – at least in most countries. Think of Read the rest of this entry »


Freebase Parallax: A new way to browse and explore data from David Huynh on Vimeo.

FACT: There are some projects, which want to be Google killers – for good reasons. But Google’s advance in user base, intellectual property , human capital and financial power is discouraging.

Is this a hot summer for so called Google killers? Some days ago Cuil (spell “cool”) was launched. They are searching 121,617,892,992 web pages, the front page says. That must be the “Deep Web”, which we analysts and researcher would like so much to have on our fingertips. But the galactic volume of the index is worth nothing, when other factors are not in tune. And keep in mind the immense power of Google. They have and hold the user base, Yahoo and MSN only knocking at the door …

CONTEXT: Desparately searching the weakness of market dominant search company Google

A lot of people worldwide think about the Achilles heel of Google – and may be there is more than one. Just remind the privacy issue and the (knowledge) power concentration which is unprecedented in history. It would be devastating for Google’s business model, if the users are seriously losing trust.

“Google is slowly embracing a full-blown behavioral targeting over its vast network of services and sites,” said Jeffrey Chester, executive director of the Center for Digital Democracy. He said that Google, through its vast data collection and sophisticated data analysis tools, “knows more about consumers than practically anyone.” August 12, 2008 Web firms acknowledge tracking behavior without consent – Los Angeles Time

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Willi Schroll

Technology analyst, experienced future researcher (>15y) and senior consultant in corporate foresight – Berlin, Germany. Watch my new site just starting strategiclabs.de Follow me at twitter.com/wschroll or just get the new blog posts at twitter.com/futurefacts

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