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Some weeks ago I reached some conclusions about the demographic/technographic wave of the Digital Natives. I foresee deep impact, if not cultural clash. For a CEO or manager there are narrow options for sustainable strategic response to this challenge.
So my pro-active imperative was: Time to transform your company into an academy
Today some other fruit of analyzing the wave and emerging power of Digital Natives / Millenials dropped. Manager Magazin online published the article about the emerging issue:
“Digital Natives”: Die Revolution der Web-Eingeborenen – manager-magazin.de http://www.manager-magazin.de/it/artikel/0,2828,625126,00.html
“Digital Natives”: Die Revolution der Web-Eingeborenen – manager-magazin.de
(Andreas Neef, Willi Schroll, Björn Theis)
Just enjoy the insights.
Shopping with your twitter swarm at your side – the mobile social shopping in the simplest form
http://twitter.com/Gernot/statuses/894599324
WEAK SIGNAL: Early adopters go shopping supported with micro blogging. The wisdom of the crowd works as the shopping adviser.
There is a lot of tweets out there, so I only sporadically look at my twitter stream. Today I accidentally read a short tweet, that made me curios. Just one word, a question “Buy?” (German: Kaufen?) and a short link to twitpic, a convenient picture uploading service in the twitter eco-system. Of course I followed the link and now have a look at the screenshot above. The buyer sent his question into the twitterverse and a micro conversation resulted in the encouragement of the transaction.
RELEVANCE: Social shopping could happen as a very simple form of mixed reality in the future. Just the smart phone plus the mobile social network of twitter.
Rather questions than a statement: Is that the real social shopping experience? What can you do as a retailer to support this behavioral pattern to your advantage? Should you? What is significiant for me is, that voice would not work, but the textual micro conversations of twitter do work – but only together with twitpic.
One could call this para synchronity, because it is not typical synchronous, neither asynchronous communication. The sender even does not know who will actually answer out of the crowd of his >600 twitter followers (a reason to apply the swarm concept). My gut feeling says: Social ubiquity changes the game.
FORECAST: Gartner Says More than 1 Billion PCs In Use Worldwide and Headed to 2 Billion Units by 2014 Two billion PCs sounds a lot, but think about the billions of embedded chips, the consumer electronics and the mobile devices esp. the mobile phones.
FORECAST: IDC’s new whitepaper offers updated growth projections and new findings expected to impact business and society based on new data and analysis that indicate:
- At 281 billion gigabytes (281 exabytes), the digital universe in 2007 was 10% bigger than originally estimated
- With a compound annual growth rate of almost 60%, the digital universe is growing faster and is projected to be nearly 1.8 zettabytes (1,800 exabytes) in 2011, a 10-fold increase over the next five years
- Your “Digital Shadow” – that is, all the digital information generated about the average person on a daily basis – now surpasses the amount of digital information individuals actively create themselves
- … eWaste … Electronic waste is accumulating at more than 1 billion units a year (emc.com)
Amazing data, not to mention the standard and new sources of spam and distraction, email, im, microblogging etc.
RELEVANCE: There is a physical ecological aspect of the exploding it universe – energy consumption of the billions of devices and mountains of electronic waste, mostly containing some toxic components.
There is a social / cultural / psychological ecological aspect too. The stream of data and growing speed and complexity.
It is time to think more seriously about this avalanche of technology and the resulting environmental and “psycho-ecological” effects. Ecology in IT is ment as a holistic term and means more than “greener chips”.
Great start! In the last years I convinced myself again and again that for me it is better not to blog. Relevant blogging is even more time consuming than browsing in the myriad items of the expert blogs in my feedreader. Ok, there is a short track record of publishing (rethinking business blog), but now it is on my own. To write relevant stuff will mean real effort – like in any case of writing.
There has been some concern about the unhealthy stress of news blogging in our accelerated realtime 24/7 world. To avoid the blog killing me I want to set relevance above “press release actuality”. Actuality is a factor, of course, but with the growing abundance of information feeds, comment feeds, mobile video feeds the other factor is relevance. Evaluation and reflection need some time, but the promise is some … cognitive surplus, as some call it these days
Maybe “micro blogging” at twitter will be my channel for all the snippets not worth the “macro blogging”.
First post – done!
