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This is a post in honor of Charlene Li, who is a researcher at analyst firm Forrester and is leaving the company this month.
Forrester has bent over backwards to be accommodating and flexible, but in the end, I have decided that I need to have greater control over how I allocate my time between work and family. As any working parent knows, there’s no such thing as balance – only a series of compromises (…)
The title of this post is the subtitle of the book “Groundswell“, Charlene has been writing with Josh Bernoff. From the short introduction at fastcompany.com:
[S]ocial media — blogs, wikis, Facebook — has impacted the way customer’s interact with your brands. These elements of a social phenomenon — the groundswell — has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. (The Future of Groundswell)
Picture 1: Global Solar Market 2005-2020, McKinsey Quarterly, The economics of solar power, June 2008; picture 2: DESERTEC Concept, TREC
SIGNAL: NEW SOLAR POWER REPORT
The economics of solar power, June 2008 (McKinsey Quarterly)
“By 2020, hundreds of billions of dollars of investment capital will probably boost global solar-generating capacity 20 to 40 times higher than its current level.”
FORECAST: Gartner Says More than 1 Billion PCs In Use Worldwide and Headed to 2 Billion Units by 2014 Two billion PCs sounds a lot, but think about the billions of embedded chips, the consumer electronics and the mobile devices esp. the mobile phones.
FORECAST: IDC’s new whitepaper offers updated growth projections and new findings expected to impact business and society based on new data and analysis that indicate:
- At 281 billion gigabytes (281 exabytes), the digital universe in 2007 was 10% bigger than originally estimated
- With a compound annual growth rate of almost 60%, the digital universe is growing faster and is projected to be nearly 1.8 zettabytes (1,800 exabytes) in 2011, a 10-fold increase over the next five years
- Your “Digital Shadow” – that is, all the digital information generated about the average person on a daily basis – now surpasses the amount of digital information individuals actively create themselves
- … eWaste … Electronic waste is accumulating at more than 1 billion units a year (emc.com)
Amazing data, not to mention the standard and new sources of spam and distraction, email, im, microblogging etc.
RELEVANCE: There is a physical ecological aspect of the exploding it universe – energy consumption of the billions of devices and mountains of electronic waste, mostly containing some toxic components.
There is a social / cultural / psychological ecological aspect too. The stream of data and growing speed and complexity.
It is time to think more seriously about this avalanche of technology and the resulting environmental and “psycho-ecological” effects. Ecology in IT is ment as a holistic term and means more than “greener chips”.
