
Copernicus changed our direction of perspective (source: wikipedia.org)
Hm, what a long winter break. Well, I have been reading some predictions for 2009 (like this at RWW or that at VentureBeat), I enjoyed texts looking back at 2008, too (e.g. Andrew McAfee or McKinsey). When I came across the RWW post I thought about my own “social media wish list”. I have to confess in the first place the radical and techno heretic thought occured to me: “Could please someone just stop the noise!” The majority of folks out there has no ”social media wish list” just because they are not participating. Their social networking is working fine with phones, address books and calenders – and so the question is: Why is it a mess for so many to organize the social life(stream) on the web? There is a complexity of service options, habits, expectations, aggregators and this makes users really tired. The landscpae is unripe and there is much space for improvements. I want to pick only one issue.
Copernican revolution of the social web in 2009?
When users complain about social networking one point is fragmentation and the resulting number of services and feeds one has to manage. So, could we please have some paradigm shift with the services serving the user and not the other way round? This Copernican revolution of the social web could mean to build up a technically autonomous layer for identity, authentification, social relation management. This is like a u-turn in perspective and isn’t it this, what the ideas and approaches of social network portability etc. are about? But reducing the work load to manage the networks will not be enough to bring the social dimension to flourish.
Social network concepts of today are primitive and stupid
It is time to integrate professional experts of the social in the development process – i.e. the guys of the sociological and humanities department. Think about the “collision of worlds” and role conflicts, when the social architecture (relation modes, transparencies, “hiding places”) is not adequately designed. User control and service transparency have to be much better to avoid the user’s dilemma (what to show and what to share with whom). There have to be relation types (friends, family, relatives, colleagues etc.) with differentiated rights to share parts of your life. For the moment I would call this “transparency management” – which is more than identity management. To understand the issue just read this article: ABC News: Friended by Mom and Dad on Facebook.
Image source: en.wikipedia.org
Update: Links