You are currently browsing the category archive for the ‘X OTHER’ category.
Coming home from some “field research” in the local Berlin Kreuzberg scene. Pecha Kucha No. 9 was fun. Most people are loaded like a gun with their ideas when presenting and … btw I am always interested in new formats of the social (socio technical) space. 20 seconds per slide – I’d like to see this staccato style at some boring conferences!
Now I just select one nice presentation for confronting it with the newest paper I got from McKinsey Quarterly. Completely different contexts, intentions and so on – for sure.
- The presentation at Pecha Kucha No. 9: “Cäthe Pfläging (Amt für Gestaltung / about girls and motorbikes”.
- The newest McK Quarterly article: “The next step in open innovation” – first you have to register, then McK is open .-(
Cäthe told us about her love for motorbikes and her approach in the subject, which is a bit different for women than for men. Now for my argumentation here I only want to select from Cäthe’s nice slide show (a) the fact that there are no magazines for motorbike liking girls – and (b) what she (as a woman) would like to see in a motorbike magazine. For example: Which bike fits to a certain style type of woman – from enduro to chopper. Most girls e.g. need not: All these technically detailed stuff men can discuss for hours.
McKinseys authors tell us: “The Internet and new social-networking technologies are allowing companies and their customers to interact with unprecedented levels of richness. Some leading organizations are using this opportunity to draw customers into the heart of the product-development process.” (quote from article at a glance)
Now, isn’t that a funny coincidence? To be honest the McK article tells not so much news – the web 2.0, wikinomics and open innovation issues are some years around now, the question I want to pose is just: Isn’t it a bit frightening, that the market has not created a magazine for female bikers in the last decades (while there is a high frequency of newly launched “woman magazines” – at least in Germany). What goes wrong here? Looks like that all the surveys targeted only the demographics, and just did not aim at the interest group “female bikers”. Well, the players in the media business would benefit a lot from open innovation – but they have to simply ask the right questions at the first place.
What can you expect from this newborn blog? Insights for your strategic thinking, facts and forecasts from sources you can rely on (pimp up your next presentation!), some conversations with an experienced technology analyst and strategy consultant.
My focus are emerging and innovative technologies with special zoom to web, media, mobile. There is an interest in tech driven changes of economy, management and society. Hmm, global transformation is an issue too.
My leading question: Business implications and opportunities of future trends and innovations.
Just watch the tag cloud grow in the next weeks.
Update: Some ortho and added the “logo in progress”
Great start! In the last years I convinced myself again and again that for me it is better not to blog. Relevant blogging is even more time consuming than browsing in the myriad items of the expert blogs in my feedreader. Ok, there is a short track record of publishing (rethinking business blog), but now it is on my own. To write relevant stuff will mean real effort – like in any case of writing.
There has been some concern about the unhealthy stress of news blogging in our accelerated realtime 24/7 world. To avoid the blog killing me I want to set relevance above “press release actuality”. Actuality is a factor, of course, but with the growing abundance of information feeds, comment feeds, mobile video feeds the other factor is relevance. Evaluation and reflection need some time, but the promise is some … cognitive surplus, as some call it these days
Maybe “micro blogging” at twitter will be my channel for all the snippets not worth the “macro blogging”.
First post – done!
