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AR – Outernet – RealityWeb – What will be next?

The convergence of information and communication technology is a permanent topic in tech foresight. Now there seems to be a next step in the combination of emergent technologies, that might change our culture in the foundations, actually could change our “cultural DNA”. The material basis for the transformation probably will be a mixed reality of the already emerging Internet of Things, Ambient and Ubiquitous Intelligence – and the maturing new interfaces of wearable Augmented Reality.

Internet of Things – Internet of Everything – Power of Anticipatory Intelligence

Since IPv6 means the unimaginable explosion of the addressable space mankind is prepared for tagging and tracking of everything – goods, vehicles, animals, human beings. Not only managing the data of their trajectories in space and time, but in combination with Big Data and Ubiquitous Intelligence allowing predictive intelligence. The most evolved and complex systems in natural and cultural evolution have created subsystems of anticipatory intelligence – the predator “sees” where the running prey will be in the next tenth of a second. Individuals are making plans over years and decades – as a CEO, a politician or a citizen thinking about the pension. Civilisations have created professions concerned with the future – in modern times based on science, math and computer simulations. The vast “smartization” of the lifeworld will result in much more anticipatory processes, just for the advantage of prediction, but also because of the grown complexity, which in turn might demand more “simulation runs” to find the best decision.



Augmented Reality and Perception Technologies – Cyborg Reloaded?
Since the announcments of Google’s project Glass and the amazing prototypes and concept videos there is much noise about it. Actually the view count is near 20 million now and shows the vast interest.



Following the ideas of media theorists like McLuhan this interface / media constructs a new perception reality and changes reality perception then. If someone in the “augmented future” resists to wear these little helpers he might be seen to be in a “defective mode” in the same way as an analphabet is “blind” for the signs around him.  This could result in a new digital divide.



Artificial Intelligence anyone?


Watson and Siri power will invade into the ICT surroundings and all kind of ordinary devices. Will people feel “Promethean shame” (as Günther Anders put it in the last century), confronted with devices not even accessing knowledge, but “creating” it?


Some funny questions arise from the scenarios


Can machines and robots be consumers? The business guy says: “If they can pay the bills then they are welcome, I do not mind race or ontology!” Actually consciousness, feelings and qualia might be no requirement to be part of an economy – autonomous physical and virtual bots might earn money if they are productive in a reasonable context. I am not sure and I have not googled for the answer, but these questions actually will arise.
Will things have a facebook or twitter on their own? Sounds funny too, but makes sense in the perspective of a library of skills, demands, offers and … coalitons. Yes, they collaborate, so they will exchange tricks and cheatsheets (mindlessly like bacteria), will follow each other and .. friend to increase their team power. Here again the bloody head of robot invasion and biocide, wellknown from many Hollywood blockbusters, rises again – there will be so much m2m chatter, that we humans cannot do the surveillance, but again machines will be the delegates. How can we trust, that the cooperation of these autonomous systems will not draw conclusions against good old mankind? Not as attackers (maybe later), but just in hybrid decision making, where humans vouche for some algorithmic intelligence deciding on a health plan, a patients life etc. In a SciFi setting we actually would use then our super glasses to detect the evil machines …
PS: Just found:
Update 2013-02-22: The graphics on top has been added, though in beta version. Some resemblance with the text and graphics in the newsletter (German text) of the appreciated foresight company Z_punkt is not an accident, since I am quite involved in the process.

Augmented Citizen – Mobile Augmented Reality Summit @ MWC2010

Augmented Citizen – a concept for the time to come

The times are changing – and the semantics of our expressions too.

When I brought the concept of the “Augmented Citizen” into being it was rather narrow, thanks to the context of Government 2.0 Camp in August 2009 (see Then in December I realized the full potential and future usage patterns of (Social) Mobile Augmented Reality at the AR meeting in Rotterdam (NL). In the keynote I even encouraged the folks to think beyond the interaction concepts and sensory channels of today, when thinking about augmentation. E.g. we can have augmentation and overlays of other perceptive fields than the visual – and with al kinds of immersion in a social-networked surroundings (for Rotterdam AR meeting see blogpost: Augmented Citizen – next: augmented reality ecosystem).

Later mobile business visionary and social technology architect Dan Romescu and I had some fruitful dialogues concerning the evolution scnarios of mobile AR. Actually he seriously caught fire and went to Mobile World Congress as an “Augmented Citizen Advocate”, blogging at So I am proud to present our slides from the Mobile AR Summit at MWC.

Are you a skeptic and have read up to here? Then remind that Juniper talks about a market size  of  USD 732 million for 2014. Or just think about slide 8:

Q: Isn‘t AR just a new mode how to display information?

A: Yes, but this in fact means to change the
mode of interaction with the world,
your physical and social reality.

Augmented media, augmented business … auguverse big bang!

16 business models for Augmented Reality (remind the hype curve)

Just as an addon to the previous post talking about mysterious “augmented participation” as a possible growth field here is the colorful Gary Hayes list:

16 Top Augmented Reality Business Models | PERSONALIZE MEDIA

With some well known examples as seen on youtube (2009!). The collection and systematic has not been evaluated by me, just want to kick it in here as a starter for the AR skeptics.


Google “auguverse” and you will find virtually nothing – however we will call it, the “mixed / augmented reality universe” might be a 1.000 times bigger in 2020 as a information space, than the web of today (measured in counted information objects, not the exabyte volume). Hey, I am a futurist and it is Friday, I can talk like this – with IPv6, sensor web, social ubiquity and internet of things in mind.

Straigt to flickr image in a readable form.

Augmented Citizen – next: augmented reality ecosystem

There was an inspiring AR congress in Rotterdam, NL, on 4th of Dec and I had the honor to be in the hosting team with Claire Boonstra (from famous LAYAR) Christina Rittchen (Mobilizy – the guys from Austria, who created Wikitude), Truus Dokter of ItFits, Jan Misker (project manager for V2_ AR), Artm Baguinski, Carl William Kerchmar, Kwela Sabine Hermanns. See links for more here:

Get some impressions of presentations and the creativity of the breakout sessions here:
Update 2009-12-21
  • Find developer camps for Augmented Reality next to you:
  • changed word: gathering

eGovernment, augmented reality, augmented citizens

There has been some Government 2.0 Camp in Berlin. Afterwords I have finished two slideshows of my two sessions. The texts are in German.

Augmented Citizen

There is a public mind map of the session:

If you cannot imagine, waht to do with mobile augmented reality, just watch this video:

Documentation: Layar, worlds first mobile Augmented Reality browser

Citizen Wiki

The mind map of the session:

More: Schroll: Citizen Wiki » Government 2.0 Camp Dokumentation

Update 2009-10-28
  • Embedded videos and listed new links

2010, Mobile Augmented Reality and Ubiquitous Commerce

One year ago I blogged that post: iPhone 2010: Bet on mixed reality apps as a standard and I felt the risk to fail with my prediction. Today I have found some news concerning that speculations:

Augmented reality startups want iPhone to open up

More than a dozen augmented reality companies have asked Apple to open up the iPhone 3GS’ live video feature for their apps. (

So wait and see. And iPhone will not stay alone – “Mobile Augmented Reality” could be one of the most exciting trends and disruptive innovations in the next years. Google that phrase and see Nokia on top of the listing … And there is that Layar video from June 2009 (“Browse the world!”).

The World-as-a-Store – uPOS, the “Ubiquitous Point of Sale”

New buzzwords for 2010 might be: MARcommerce. ARcommerce, the long tail of “reality shopping” … Scenario as shown in the clip: See something, get info, get price, (call the owner with the next click if you want), buy it. Hmm, actually a wellknown usage scenario to the futurist – but now it is knocking on your door, no longer a “vision”.



Augmented reality startups want iPhone to open up | Mobile Content | News by Mobile Entertainment


Why twitter matters and how (UXCamp 2009)

Why twitter matters and how (UXCamp Berlin 2009)

Why twitter matters and how (UXCamp Berlin 2009) – the slideshow at

Shift to “nano conversations” and “micro user experience”

Why talk about microblogging in the context of a thematic barcamp (UXCamp Berlin 2009) about user experience, information architecture and interface design? Since I have written my thesis in information science (FU Berlin), I always have been interested in trends and innovation waves in the realm of media and information. We should not confuse the different trends in the mediasphere around microblogging, microformats and microcontents – but there is a metatrend to a more finegrained web and more finegrained and realtime interaction patterns. For example the twittersphere is the best environment for pandemic meme dynamics hopping from tweet to retweet. Users can discover other users sharing around the same tag / interest – reatlime, nearly without investing “search interaction”.

Twitter as a living search engine versus Google, the cold machine

In the googlesphere Google as the search engine has it’s merits, but it is always a starting point again and again – to put some query, select an item in the listing and so on. In the twitterverse the people are the living search engine – or still better: the discovery engine. So the user experience will change significantly in the next years.

From blogging as online diary to Emergent Sociality of microblogging

Microblogging is a really fascinating phonomenon, since it has a potential going far away from the root metaphor of blogging – the diary. In a sense it is the final deconstruction of writing a diary as a lonly, contemplative activity (with its special dignity) and opens up the possibilities of Emergent Sociality. In the twitterverse we see an unprcedented acceleration of adhoc “cloud building” of hypernetworked human beings around an issue, symbolized and glued together with a little word. That hashtag prefix # is as important as the identifier of the person as sender/receiver, follower/followee and her prefix @.

If you have not started to twitter up to now, don’t be afraid. Test it. It only makes sense to follow people of your interest – else your test will definitely fail. Just follow – you can unfollow someone at any time with no argument needed. My twitter name is @wschroll. Read More…


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