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The day when Facebook did have more than 500,000,000 active users caused some social network skeptics to think again. But not only researchers, investors, marketers are observing this unfolding universe. There is so much “social capital” bound in social networks now that hackers of the evil kind start thinking about the treasure.
New Class of Malware Will Steal Behavioral Patterns (Technology Review)
… Patterns of contact can also reveal how people are linked, whether they are in a relationship for example, whether they are students or executives, or whether they prefer celebrity gossip to tech news.
This information would allow a determined attacker to build a remarkably detailed picture of the lifestyle of any individual, a picture that would be far more useful than the basic demographic information that marketeers use today that consists of little more than sex, age and social grouping.
[...] Yaniv Altshuler at Ben Gurion University and a few pals argue that the value of this data makes it almost inevitable that malicious attackers will attempt to steal it. They point out that many companies already mine the pattern of links in their data for things like recommender systems. … (Technology Review, Oct 8 2010)
At the worlds biggest IT fair, CeBIT in Hanover, ending on Sunday they tried something new. With “Webciety” there has been a new format to close the gap between hardware selling companies on the one hand and increasingly important web companies on the other. We hear this for so long and it is from year to year it is more true: We are on the way to web society / “webciety”. At the panel there have been issues like Enterprise 2.0, Social Computing and Identity Management – but the most interesting subject for me has been the upcoming and invasion of the “digital natives”. The consequences for enterprises, media industry and marketing are still in the debate. At webciety there has been a book presentation concerning the topic. You can access and download the book at scribd as a PDF (German):
DNAdigital – Wenn Kapuzenpullis auf Anzugtraeger treffen
Digital Natives – different mindset, communication habits and consumption patterns
Marc Prensky coined the term “digital natives” in the context of education some years ago (“Digital Natives, Digital Immigrants” 2001). Since Gartner and other analyst firms took it seriously since 2007 today companies start to analyze more thoroughly the rather heterogeneous group of digital natives. The core definition is trivial:
A digital native is a person who has grown up with digital technology such as computers, the Internet, mobile phones and MP3. (Wikipedia)
Prensky realized the disparity in the realm of learning and teaching – teachers are just ill-equipped to educate digital natives, whose sophisticated use of digital technologies is incompatible with practice in schools and universities. No question the disparity today is virulent in the enterprise context (actually I am preparing some stuff concerning the issue and Read the rest of this entry »
STOA Report "Looking Forward in the ICT & Media Industries"
Today “Web 2.0″ is just mainstream and seems more or less boring as a subject of research. The prevailing question is how to realize practical and efficient Web 2.0 solutions, what to do and not to do with social networks, social media – as a user and in the business perspective. As a typical example see a lengthy blog post like this from Dion Hinchcliffe’s Web 2.0 blog – this is what a lot of people care about: 50 Essential Strategies For Creating A Successful Web 2.0 Product
But there is still the demand for critical assessment of the dynamics, the effects and side effects of the transformation (revolution, yep) of ICT and the media industry. Even politicians have come to understand the issue, lately when they realized the role of Web 2.0 in becoming the 44th president of the USA (BTW I have been blogging in last July: “Maybe Obama can win with swarm mobilisation effects in the internet – and is the first “user generated president” of the USA.”)
In the last year I had been asked to contribute some statement in the STOA report “Looking Forward in the ICT & Media Industries”. The acronym STOA means Science and Technology Options Assessment (for the European Parliament) and you are educated enough to enjoy the allusion to the ancient philosophy school.
Critical assessment of Web 2.0 and the user’s social capital
Don’t get me wrong – my attitude concerning Web 2.0 is rather affirmative (see my record) . But as with most technological innovations there are some downsides. To know them is just a necessity if you want to secure the acceptance and value of a technology in the long run. After the “BeaconGate” there was a second “Facebook scandal” (the terms of service thing) some Read the rest of this entry »
