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Augmented Citizen – a concept for the time to come
The times are changing – and the semantics of our expressions too.
When I brought the concept of the “Augmented Citizen” into being it was rather narrow, thanks to the context of Government 2.0 Camp in August 2009 (see slideshare.net). Then in December I realized the full potential and future usage patterns of (Social) Mobile Augmented Reality at the AR meeting in Rotterdam (NL). In the keynote I even encouraged the folks to think beyond the interaction concepts and sensory channels of today, when thinking about augmentation. E.g. we can have augmentation and overlays of other perceptive fields than the visual – and with al kinds of immersion in a social-networked surroundings (for Rotterdam AR meeting see blogpost: Augmented Citizen – next: augmented reality ecosystem).
Later mobile business visionary and social technology architect Dan Romescu and I had some fruitful dialogues concerning the evolution scnarios of mobile AR. Actually he seriously caught fire and went to Mobile World Congress as an “Augmented Citizen Advocate”, blogging at http://www.augmentedcitizen.org So I am proud to present our slides from the Mobile AR Summit at MWC.
Are you a skeptic and have read up to here? Then remind that Juniper talks about a market size of USD 732 million for 2014. Or just think about slide 8:
Q: Isn‘t AR just a new mode how to display information?
A: Yes, but this in fact means to change the
mode of interaction with the world,
your physical and social reality.
16 business models for Augmented Reality (remind the hype curve)
Just as an addon to the previous post talking about mysterious “augmented participation” as a possible growth field here is the colorful Gary Hayes list:
16 Top Augmented Reality Business Models | PERSONALIZE MEDIA
With some well known examples as seen on youtube (2009!). The collection and systematic has not been evaluated by me, just want to kick it in here as a starter for the AR skeptics.
Auguverse?
Google “auguverse” and you will find virtually nothing – however we will call it, the “mixed / augmented reality universe” might be a 1.000 times bigger in 2020 as a information space, than the web of today (measured in counted information objects, not the exabyte volume). Hey, I am a futurist and it is Friday, I can talk like this – with IPv6, sensor web, social ubiquity and internet of things in mind.
Straigt to flickr image in a readable form.
Mr. Schirrmacher is one of the smartest minds in Germany, commenting latest developments in the media business and the radical challenges for the print media and their business models. I even share a lot of his worries concerning information overload. Clay Shirky famously said: “It’s Not Information Overload. It’s Filter Failure.” – but, Clay, does not the filter management (= social media management) today cost us to much of our valuable time? Schirrmacher is quite right in analyzing the trouble of “digital life” complexity.
Time of transition, yes
Confession: I personally got rather tired of social media and the social network issue, often I am even skeptic about the longterm effects of social hyperconnectivity. Construcitve turn: Thinking about the future of balanced connectivity and tools for that. Actually I am thinking like so much folks about the transition from Web 2.0 to the next paradigm and how this will look like (web squared, third wave, pragmatic web, synaptic web, just “Web 3,0″?)
iPad pre-configures usage patterns, yes
Mr. Schirrmacher commented on the nice new shiny i-thing in town, the iPad (Die Politik des iPad, faz.net). Steve Jobs actually is a top business genius, may be the top in consumer IT today. Schirrmacher is right to think about the “politics of the iPad”. Hardware, end devices and their layout shape our doings and action patterns, channel our needs and wishes. But Schirrmacher is not quite right, when he thinks that the web of the future will not be so participative – after the iPad.
Participation will change, grow – Augmented Reality participation tools ahead
With mobile end devices allowing to contribute reviews, ratings (thumbs up/down) in a monent, participation will change in content, effort and intention. In the nearest future every smart phone has augmented reality apps as a standard. This will enable us to post annotations just in the physical space around us, attached to buildings, things, shops, even persons with some face recognition. Finally, new participation tools are spreading, pushing transparency – with huge impact to society and our lifestyle, shifting values (for more see Augmented Citizen post).
There was an inspiring AR congress in Rotterdam, NL, on 4th of Dec and I had the honor to be in the hosting team with Claire Boonstra (from famous LAYAR) Christina Rittchen (Mobilizy – the guys from Austria, who created Wikitude), Truus Dokter of ItFits, Jan Misker (project manager for V2_ AR), Artm Baguinski, Carl William Kerchmar, Kwela Sabine Hermanns. See links for more here: http://portaltoyourdreamsblog.blogspot.com/2009/12/v2-ar-ecosystem-hosting-team.html
- The site for the gathering: Augmented Reality Ecosystem — V2_ Institute for the Unstable Media http://www.v2.nl/events/ar-ecosystem
- The v2ar community, growing – join! http://v2augmentedreality.ning.com/
- My presentation “Augmented Citizen (towards an ecosystem)” left my mind map behind from time to time, but here is the mind map anyway: http://www.mindmeister.com/36532577
Get some impressions of presentations and the creativity of the breakout sessions here:
Update 2009-12-21
- Find developer camps for Augmented Reality next to you: ardevcamp.org
- changed word: gathering
One year ago I blogged that post: iPhone 2010: Bet on mixed reality apps as a standard - and I felt the risk to fail with my prediction. Today I have found some news concerning that speculations:
Augmented reality startups want iPhone to open up
More than a dozen augmented reality companies have asked Apple to open up the iPhone 3GS’ live video feature for their apps. (mobile-ent.biz)
So wait and see. And iPhone will not stay alone – “Mobile Augmented Reality” could be one of the most exciting trends and disruptive innovations in the next years. Google that phrase and see Nokia on top of the listing … And there is that Layar video from June 2009 (“Browse the world!”).
The World-as-a-Store – uPOS, the “Ubiquitous Point of Sale”
New buzzwords for 2010 might be: MARcommerce. ARcommerce, the long tail of “reality shopping” … Scenario as shown in the clip: See something, get info, get price, (call the owner with the next click if you want), buy it. Hmm, actually a wellknown usage scenario to the futurist – but now it is knocking on your door, no longer a “vision”.
Augmented reality startups want iPhone to open up | Mobile Content | News by Mobile Entertainment http://www.mobile-ent.biz/news/33644/Augmented-reality-startups-want-iPhone-to-open-up
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MBA oath – a social innovation at Harvard Business School
The MBA Oath is a voluntary student-led pledge that asks graduating MBAs to commit towards the creation of value “responsibly and ethically.” The grassroots effort was launched in late May 2009 by a group of thirty graduating Harvard Business School (HBS) students in Boston, Massachusetts.
Source: Wikipedia
The principles (short)
Therefore I promise:
- I will act with utmost integrity and pursue my work in an ethical manner.
- I will safeguard the interests of my shareholders, co-workers, customers and the society in which we operate.
- I will manage my enterprise in good faith, guarding against decisions and behavior that advance my own narrow ambitions but harm the enterprise and the societies it serves.
- I will understand and uphold, both in letter and in spirit, the laws and contracts governing my own conduct and that of my enterprise.
- I will take responsibility for my actions, and I will represent the performance and risks of my enterprise accurately and honestly.
- I will develop both myself and other managers under my supervision so that the profession continues to grow and contribute to the well-being of society.
- I will strive to create sustainable economic, social, and environmental prosperity worldwide.
- I will be accountable to my peers and they will be accountable to me for living by this oath.
Source: Wikipedia
Some weeks ago I reached some conclusions about the demographic/technographic wave of the Digital Natives. I foresee deep impact, if not cultural clash. For a CEO or manager there are narrow options for sustainable strategic response to this challenge.
So my pro-active imperative was: Time to transform your company into an academy
Today some other fruit of analyzing the wave and emerging power of Digital Natives / Millenials dropped. Manager Magazin online published the article about the emerging issue:
“Digital Natives”: Die Revolution der Web-Eingeborenen – manager-magazin.de http://www.manager-magazin.de/it/artikel/0,2828,625126,00.html
“Digital Natives”: Die Revolution der Web-Eingeborenen – manager-magazin.de
(Andreas Neef, Willi Schroll, Björn Theis)
Just enjoy the insights.
