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b07_ethics_will_be__oath

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MBA oath – a social innovation at Harvard Business School

The MBA Oath is a voluntary student-led pledge that asks graduating MBAs to commit towards the creation of value “responsibly and ethically.” The grassroots effort was launched in late May 2009 by a group of thirty graduating Harvard Business School (HBS) students in Boston, Massachusetts.

Source: Wikipedia

The principles (short)

Therefore I promise:

  • I will act with utmost integrity and pursue my work in an ethical manner.
  • I will safeguard the interests of my shareholders, co-workers, customers and the society in which we operate.
  • I will manage my enterprise in good faith, guarding against decisions and behavior that advance my own narrow ambitions but harm the enterprise and the societies it serves.
  • I will understand and uphold, both in letter and in spirit, the laws and contracts governing my own conduct and that of my enterprise.
  • I will take responsibility for my actions, and I will represent the performance and risks of my enterprise accurately and honestly.
  • I will develop both myself and other managers under my supervision so that the profession continues to grow and contribute to the well-being of society.
  • I will strive to create sustainable economic, social, and environmental prosperity worldwide.
  • I will be accountable to my peers and they will be accountable to me for living by this oath.

Source: Wikipedia

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digitalnatives2

At the worlds biggest IT fair, CeBIT in Hanover, ending on Sunday they tried something new. With “Webciety” there has been a new format to close the gap between hardware selling companies on the one hand and increasingly important web companies on the other. We hear this for so long and it is from year to year it is more true: We are on the way to web society / “webciety”. At the panel there have been issues like Enterprise 2.0, Social Computing and Identity Management – but the most interesting subject for me has been the upcoming and invasion of the “digital natives”. The consequences for enterprises, media industry and marketing are still in the debate. At webciety there has been a book presentation concerning the topic. You can access and download the book at scribd as a PDF (German):
DNAdigital – Wenn Kapuzenpullis auf Anzugtraeger treffen

Digital Natives – different mindset,  communication habits and consumption patterns

Marc Prensky coined the term “digital natives” in the context of education some years ago (“Digital Natives, Digital Immigrants” 2001). Since Gartner and other analyst firms took it seriously since 2007 today companies start to analyze more thoroughly the rather heterogeneous group of digital natives. The core definition is trivial:

A digital native is a person who has grown up with digital technology such as computers, the Internet, mobile phones and MP3.  (Wikipedia)

Prensky realized the disparity in the realm of  learning and teaching – teachers are just ill-equipped to educate digital natives, whose sophisticated use of digital technologies is incompatible with practice in schools and universities. No question the disparity today is virulent in the enterprise context (actually I am preparing some stuff concerning the issue and Read the rest of this entry »

 

STOA Report "Looking Forward in the ICT & Media Industries"

STOA Report "Looking Forward in the ICT & Media Industries"

Today  “Web 2.0″ is just mainstream and seems more or less boring as a subject of research. The prevailing question is how to realize practical and efficient Web 2.0 solutions, what to do and not to do with social networks, social media – as a user and in the business perspective. As a typical example see a lengthy blog post like this from Dion Hinchcliffe’s Web 2.0 blog – this is what a lot of people care about: 50 Essential Strategies For Creating A Successful Web 2.0 Product 

But there is still the demand for critical assessment of the dynamics, the effects and side effects of the transformation (revolution, yep) of ICT and the media industry. Even politicians have come to understand the issue, lately when they realized the role of Web 2.0 in becoming the 44th president of the USA (BTW I have been blogging in last July: Maybe Obama can win with swarm mobilisation effects in the internet – and is the first “user generated president” of the USA.”

In the last year I had been asked to contribute some statement in the STOA report “Looking Forward in the ICT & Media Industries”. The acronym STOA means Science and Technology Options Assessment (for the European Parliament) and you are educated enough to enjoy the allusion to the ancient philosophy school.  

Critical assessment of Web 2.0 and the user’s social capital 

Don’t get me wrong – my attitude concerning Web 2.0 is rather affirmative (see my record) . But as with most technological innovations there are some downsides. To know them is just a necessity if you want to secure the acceptance and value of a technology in the long run. After the “BeaconGate” there was a second “Facebook scandal” (the terms of service thing) some Read the rest of this entry »

Daniel G. Nocera, MIT - Photo Donna Coveney

Daniel G. Nocera, MIT - Photo Donna Coveney

FACT: Daniel Nocera (MIT) developed a new catalyst for the storage of solar power. The catalyst is much cheaper than the precious metal platinum.

Chemist Daniel Nocera, head of the M.I.T.’s Solar Revolution Project, has found a substitute for platinum (>USD 1,700/ounce). The components of the catalyst are the cobalte (USD 2.25) and phoshor (USD 0.05). Concerning the components this means a cost effectiveness factor of around 1,000. The discovery is seen as breakthrough.

CONTEXT: The advance is a key discovery in the context of efforts to create artificial photosynthesis.

Researchers have made a major advance in inorganic chemistry that could lead to a cheap way to store energy from the sun. Technology Review

RELEVANCE: Efficient local solar systems (“solar at home” – with no storage problem) change the game.

  • There is an increased competitiveness of solar power and an impact for conventional energy generation and infrastructures
  • Technology to store energy is relevant beyond solar energy generation, e.g. volatile wind power
  • Winners: The more autonomous “solar prosumer” (esp. in sun rich zones).
  • Loosers: Fossil based energy companies
  • Comeback of the hydrogen vision as a realistic scenario is possible – even with the hydrogen car getting the energy from the rooftop
  • Solar society* before 2020 in some regions of the world

(* “solar society” i.e. with a solar energy share >> 50%? – I have no definition up to now)

RELATED POSTS

SOURCES

Update 2008-08-03

  • Picture + hyperlink MIT News Office


SIGNAL: NASA’s 50th anniversary – thanks!

COMMENT: The way is the goal?

When I was a little boy my parents did wake me up in the midst of the night to show me some live pictures from the moon – one of my earliest memories. So that was one big step, you know. Hmm, but in which direction, to what purpose? Is a budget of $17.3 billion p.a. (PDF, nasa.gov) justified by the results? To be honest a good part of research in space is done in a selfreferential manner. There are so much problems in space for the human organism, that one first has to research the consequences and measurements of zero gravity etc. Read the rest of this entry »

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