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There was an inspiring AR congress in Rotterdam, NL, on 4th of Dec and I had the honor to be in the hosting team with Claire Boonstra (from famous LAYAR) Christina Rittchen (Mobilizy – the guys from Austria, who created Wikitude), Truus Dokter of ItFits, Jan Misker (project manager for V2_ AR), Artm Baguinski, Carl William Kerchmar, Kwela Sabine Hermanns. See links for more here: http://portaltoyourdreamsblog.blogspot.com/2009/12/v2-ar-ecosystem-hosting-team.html

Get some impressions of presentations and the creativity of the breakout sessions here:
Update 2009-12-21
  • Find developer camps for Augmented Reality next to you: ardevcamp.org
  • changed word: gathering
b7-google-evil-scsh-2009

Ever growing power of Google attracts political concerns and criticism.

The blog post of today is my comment I dropped on TechCrunch

Everyone loves TechCrunch. It is a bit grown to an empire by itself. That’s the way of network dynamics: Hubs emerge and alter the graph like a black hole changes the grid of space and time around. But anyway, TechCrunch is still really one of the top five relevant hubs for discussion and insight concerning serious web issues. One post of today made some wave (see the comment count as an indicator) and I commented on this. Comments are not quite dead (but there is a shrinking trend … Comments Dead, Twitter Holds Smoking Gun).

TC: The Time Has Come To Regulate Search Engine Marketing And SEO

Find this interesting article at techcrunch. The headline says it all. Good argumentation. It is really a bit alarming, that the guest author is writing anonymous. For more Google watching just google “googlewatch” :) and find serious places like googlewatch.eweek.com.

Google Watch – Googleopoly – Should Antitrust Laws Be Amended to Consider Google’s Use of Free? http://googlewatch.eweek.com/content/googleopoly/should_antitrust_laws_be_amended_to_consider_googles_use_of_free.html

My Comment

(Looking for the source? It is page 2, ca. comment no. 100 techcrunch)

Dear Anonymous,
Google is not as stupid and fierce as the Cosa Nostra, to evidently put harm to people, who say something against them.

But I completely understand your fear. It is the part of the problem!

Google has grown to a superpower with perfect dominance not only in the ecommerce field, but
it is one of the most admired and powerful companies in the world concerning INNOVATION power! And with a reason – I do admire Google too in this respect! Their strategy, vision and great R&D.

BUT ….
Google is acting like a state, making peace around its borders. So even the admiration can be seen as the part of the strategic game.
(1) We geeks got more free tools that we can eat.

Read the rest of this entry »

Wozu Banken? Geld und Vertrauen im 21. Jahrhundert (Keynote Presentation)

Kontext: next banking -conference- 2009 Berlin http://next-banking.de

Ort: The Hub Berlin http://berlin.the-hub.net

Datum: 2009-06-16

Related: Preview Text: http://www.next-banking.de/2009/06/wozu-banken-geld-und-vertrauen-im-21-jahrhundert/

Why twitter matters and how (UXCamp Berlin 2009) http://www.slideshare.net/willi/uxcamp-berlin-2009

Why twitter matters and how (UXCamp Berlin 2009) – the slideshow at slideshare.net

Shift to “nano conversations” and “micro user experience”

Why talk about microblogging in the context of a thematic barcamp (UXCamp Berlin 2009) about user experience, information architecture and interface design? Since I have written my thesis in information science (FU Berlin), I always have been interested in trends and innovation waves in the realm of media and information. We should not confuse the different trends in the mediasphere around microblogging, microformats and microcontents – but there is a metatrend to a more finegrained web and more finegrained and realtime interaction patterns. For example the twittersphere is the best environment for pandemic meme dynamics hopping from tweet to retweet. Users can discover other users sharing around the same tag / interest – reatlime, nearly without investing “search interaction”.

Twitter as a living search engine versus Google, the cold machine

In the googlesphere Google as the search engine has it’s merits, but it is always a starting point again and again – to put some query, select an item in the listing and so on. In the twitterverse the people are the living search engine – or still better: the discovery engine. So the user experience will change significantly in the next years.

From blogging as online diary to Emergent Sociality of microblogging

Microblogging is a really fascinating phonomenon, since it has a potential going far away from the root metaphor of blogging – the diary. In a sense it is the final deconstruction of writing a diary as a lonly, contemplative activity (with its special dignity) and opens up the possibilities of Emergent Sociality. In the twitterverse we see an unprcedented acceleration of adhoc “cloud building” of hypernetworked human beings around an issue, symbolized and glued together with a little word. That hashtag prefix # is as important as the identifier of the person as sender/receiver, follower/followee and her prefix @.

If you have not started to twitter up to now, don’t be afraid. Test it. It only makes sense to follow people of your interest – else your test will definitely fail. Just follow – you can unfollow someone at any time with no argument needed. My twitter name is @wschroll. Read the rest of this entry »

Strategic Labs

See my business mind map


Dear reader, you realized my low blogging frequency. I am so busy with projects and my own business development of <Strategic Labs> in these days of exciting developments in the media and communication industry.

Just follow @willischroll and watch my tweets about emerging trends and the future at twitter.com/willischroll.

Will microblogging kill the blogs, will it kill my blog? No way, don’t worry. Social micro and macro media are in great symbiosis! 140 letters is just too short for complex knowledge communication. But I see a bright future for twitter and other microcommunication stuff. As I twttered: It could be some stem cell (with pluripotent applications) in the coming realtime – social – semantic – sensing – paraphysical Web 3.0. Just think about a mashup like this, found at mashable:

++ Twitter Meets Google Street View: Stweet! http://mashable.com/2009/05/09/twitter-street-view/

digitalnatives2

At the worlds biggest IT fair, CeBIT in Hanover, ending on Sunday they tried something new. With “Webciety” there has been a new format to close the gap between hardware selling companies on the one hand and increasingly important web companies on the other. We hear this for so long and it is from year to year it is more true: We are on the way to web society / “webciety”. At the panel there have been issues like Enterprise 2.0, Social Computing and Identity Management – but the most interesting subject for me has been the upcoming and invasion of the “digital natives”. The consequences for enterprises, media industry and marketing are still in the debate. At webciety there has been a book presentation concerning the topic. You can access and download the book at scribd as a PDF (German):
DNAdigital – Wenn Kapuzenpullis auf Anzugtraeger treffen

Digital Natives – different mindset,  communication habits and consumption patterns

Marc Prensky coined the term “digital natives” in the context of education some years ago (“Digital Natives, Digital Immigrants” 2001). Since Gartner and other analyst firms took it seriously since 2007 today companies start to analyze more thoroughly the rather heterogeneous group of digital natives. The core definition is trivial:

A digital native is a person who has grown up with digital technology such as computers, the Internet, mobile phones and MP3.  (Wikipedia)

Prensky realized the disparity in the realm of  learning and teaching – teachers are just ill-equipped to educate digital natives, whose sophisticated use of digital technologies is incompatible with practice in schools and universities. No question the disparity today is virulent in the enterprise context (actually I am preparing some stuff concerning the issue and Read the rest of this entry »

wikipedia.org)

Copernicus changed our direction of perspective (source: wikipedia.org)

Hm, what a long winter break. Well, I have been reading some predictions for 2009 (like this at RWW or that at VentureBeat), I enjoyed texts looking back at 2008, too (e.g. Andrew McAfee or  McKinsey). When I came across the RWW post I thought about my own “social media wish list”. I have to confess in the first place the radical and techno heretic thought occured to me: “Could please someone just stop the noise!” The majority of folks out there has no ”social media wish list” just because they are not participating. Their social networking is working fine with phones, address books and calenders – and so the question is: Why  is it a mess for so many to organize the social life(stream) on the web? There is a complexity of service options, habits, expectations, aggregators and this makes users really tired. The landscpae is unripe and there is much space for improvements. I want to pick only one issue.

Copernican revolution of the social web in 2009?

When users complain about social networking one point is fragmentation and the resulting number of services and feeds one has to manage. So, could we please have some paradigm shift with the services serving the user and not the other way round? This Copernican revolution of the social web could mean to build up a technically autonomous layer for identity, authentification, social relation management. This is like a u-turn in perspective and isn’t it this, what the ideas and approaches of social network portability etc. are about? But reducing the work load to manage the networks will not be enough to bring the social dimension to flourish.

Social network concepts of today are primitive and stupid

It is time to integrate professional experts of the social in the development process – i.e. the guys of the sociological and humanities department. Think about the “collision of worlds” and role conflicts, when the social architecture (relation modes, transparencies, “hiding places”) is not adequately designed. User control and service transparency have to be much better to avoid the user’s dilemma (what to show and what to share with whom). There have to be relation types (friends, family, relatives, colleagues etc.) with differentiated rights to share parts of your life. For the moment I would call this “transparency management” – which is more than identity management. To understand the issue just read this article:  ABC News: Friended by Mom and Dad on Facebook.

Image source: en.wikipedia.org

Update: Links

Social media are mainstream (in some countries more than in other)
The concept of web 2.0 was under attack since the beginning and today in 2008 it sounds a bit old fashioned, at least for people like me using it since years. But actually we see again little bits of web innovation dynamics, recognize new phenomena in these days.
Consider e.g. the spreading of microblogging services like twitter – it is no accident that yammer.com was prize winner of TechCrunch50, just a “twitter for business”. And at DEMOfall 08 the winner was Plastic Logic’s ebook reader – will it be disruptive? Then there is the reality of new platforms – an emerging mobile
Another step of Google to rule the web

Chrome browser: Next step of Google to rule the web? Picture: blogoscoped.com

SIGNAL: Google has acknowledged the existence of browser “Google Chrome”. It will be released today.

Details e.g. at blogoscoped.com

CONTEXT: Google has grown over the years and became one of the biggest economical power structures worldwide.

It looks as if Google Inc. will go on to shape the world of the beginning 21st century like no other company. Think of market domination in search and online advertising business – at least in most countries. Think of Read the rest of this entry »

This is a post in honor of Charlene Li, who is a researcher at analyst firm Forrester and is leaving the company this month.

Forrester has bent over backwards to be accommodating and flexible, but in the end, I have decided that I need to have greater control over how I allocate my time between work and family. As any working parent knows, there’s no such thing as balance – only a series of compromises (…)

The title of this post is the subtitle of the book “Groundswell“, Charlene has been writing with Josh Bernoff. From the short introduction at fastcompany.com:

[S]ocial media — blogs, wikis, Facebook — has impacted the way customer’s interact with your brands. These elements of a social phenomenon — the groundswell — has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. (The Future of Groundswell)

Read the rest of this entry »

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