Next big thing: People Economy – share things, create value

Facts – present and future

There are different names out there: sharing economy, peer-to-peer value exchange – and “people-powered markets”.  The last title is from Vanessa Miemis, who has done a great job to collect and sort 60 (!) of that markets ( There are some more facts from her research:


Beyond ideology 

You might ask: People Economy – is that communism reloaded? Definitly not! Just in the opposite direction. Yes, it has to do with re-wiring the value chains, but to give people more power. It is about empowerment. The leftist ideologies often did show that they have no real trust in people. When they have acquired power they have again and again build massive control structures – to keep themselves in power and keep people powerless. They even did hate freedom of speech, freedom of thought. The new “people economy” is quite the opposite: It accepts your economical empowerment, conceives you as an entrepreneur, encourages you to monetize on your ressources.

Airbnb story as an example

“Airbnb is a trusted community marketplace for people to list, discover, and book unique spaces around the world online or from an iPhone device.” ( The company is funded with 108 million USD. The competitor has got 90 million USD. ( And if you check the growing directory of Lisa Gansky you will find dozens of platforms in the travel category alone ( ). By the way the directory has 32 categories.

It is the unfolding socio-digital “matrix” again

Why is this happening now? In the US context there might be an influence of the ongoing economical crisis, but the primary driver is the maturity of the “socio-technological complex”, the matrix of highly inter-connected people – technologically supported with digital mechanisms of trust and reputation, with the habit to connect and interact. We will see this spread and gaining momentum in the coming years. While this trend is about sharing some posessions or skills there is another disruptive trend in close company: microwork crowdsourcing in the  real world. Curious? Check out Gigwalk, the “first ever distributed workforce”: “We turn the world’s iPhones into your instant mobile workforce.” In the moment available only in US .

What is Gigwalk? from GigwalkTV on Vimeo.

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About WS

foresight expert, technology analyst, strategy consultant, speaker, facilitator

2 responses to “Next big thing: People Economy – share things, create value”

  1. rent-n-roll says :

    Another interesting Collaborative Consumption trend is peer-to-peer carsharing, like on in the US and on in Germany. This concept allows for a much more efficient usage of cars, because they are idle more than 23 hours a day.

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