SIGNAL: Forbes.com has integrated with Digg, the collaborative news community. Forbes’ Digg channel www.forbes.com/digg/mostrecent/ lists the most dugg stories and videos.
CONTEXT: media, social web, crowdsourcing
RELEVANCE: Coexistence strategy of mass media (1.0) with the power of the web (2.0). Growing trust in the quality of the web crowds output.
CHALLENGE: This integration changes the game for diggers too. Some like to be appreciated by the ‘old media’ of the online world, but maybe some would prefer some revenue share for the integration of their crowdsourcing work.
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