Augmented media, augmented business … auguverse big bang!

February 5, 2010 in business impact, society impact, web 3.0 | Tags: , | by futurefacts | Leave a comment

16 business models for Augmented Reality (remind the hype curve)

Just as an addon to the previous post talking about mysterious “augmented participation” as a possible growth field here is the colorful Gary Hayes list:

16 Top Augmented Reality Business Models | PERSONALIZE MEDIA

With some well known examples as seen on youtube (2009!). The collection and systematic has not been evaluated by me, just want to kick it in here as a starter for the AR skeptics.

Auguverse?

Google “auguverse” and you will find virtually nothing – however we will call it, the “mixed / augmented reality universe” might be a 1.000 times bigger in 2020 as a information space, than the web of today (measured in counted information objects, not the exabyte volume). Hey, I am a futurist and it is Friday, I can talk like this – with IPv6, sensor web, social ubiquity and internet of things in mind.

Straigt to flickr image in a readable form.

Web 2.0 future? Check out “augmented participation”, Mr. Schirrmacher

February 5, 2010 in ict, society impact | Tags: , , | by futurefacts | 1 comment

Mr. Schirrmacher is one of the smartest minds in Germany, commenting latest developments in the media business and the radical challenges for the  print media and their business models. I even share a lot of his worries concerning information overload. Clay Shirky famously said: “It’s Not Information Overload. It’s Filter Failure.” – but, Clay, does not the filter management (= social media management) today cost us to much of our valuable time? Schirrmacher is quite right in analyzing the trouble of “digital life” complexity.

Time of transition, yes

Confession: I personally got rather tired of social media and the social network issue, often I am even skeptic about the longterm effects of social hyperconnectivity. Construcitve turn: Thinking about the future of balanced connectivity and tools for that. Actually I am thinking like so much folks about the transition from Web 2.0 to the next paradigm and how this will look like (web squared, third wave, pragmatic web, synaptic web, just “Web 3,0″?)

iPad pre-configures usage patterns, yes

Mr. Schirrmacher commented on the nice new shiny i-thing in town, the iPad (Die Politik des iPad, faz.net). Steve Jobs actually is a top business genius, may be the top in consumer IT today. Schirrmacher is right to think about the “politics of the iPad”. Hardware, end devices and their layout shape our doings and action patterns, channel our needs and wishes. But Schirrmacher is not quite right, when he thinks that the web of the future will not be so participative – after the iPad.

Participation will change, grow – Augmented Reality participation tools ahead

With mobile end devices allowing to contribute reviews, ratings (thumbs up/down) in a monent, participation will change in content, effort and intention. In the nearest future every smart phone has augmented reality apps as a standard. This will enable us to post annotations just in the physical space around us, attached to buildings, things, shops, even persons with some face recognition. Finally, new participation tools are spreading, pushing transparency  – with huge impact to society and our lifestyle, shifting values (for more see Augmented Citizen post).

Read the rest of this entry »

Augmented Citizen – next: augmented reality ecosystem

December 11, 2009 in future technology, media, society impact, web 3.0 | Tags: , , | by futurefacts | 2 comments

There was an inspiring AR congress in Rotterdam, NL, on 4th of Dec and I had the honor to be in the hosting team with Claire Boonstra (from famous LAYAR) Christina Rittchen (Mobilizy – the guys from Austria, who created Wikitude), Truus Dokter of ItFits, Jan Misker (project manager for V2_ AR), Artm Baguinski, Carl William Kerchmar, Kwela Sabine Hermanns. See links for more here: http://portaltoyourdreamsblog.blogspot.com/2009/12/v2-ar-ecosystem-hosting-team.html

Get some impressions of presentations and the creativity of the breakout sessions here:
Update 2009-12-21
  • Find developer camps for Augmented Reality next to you: ardevcamp.org
  • changed word: gathering

Biografie als Design – Human Enhancement 2020

October 28, 2009 in bio+chem, disruptive technology, future society, future technology, life style | Tags: , , , , , , , , , | by futurefacts | Leave a comment

There has been a future conference (Übermorgenkongress) on October 19/20 in Oldenburg. The issue was living in 2020: food, body, luxury, identity in 2020.

I have had the opportunity to go a bit beyond my focus there as a technology analyst and care for my more speculative  side as futurist. Normally I resist the temptation to talk about time horizons like this one, when there is no really deep research before, but in this case it was more like a nice “thought experiment”. See for yourself – sorry, preso is only available in German up to now.

This presentation is “post hoc”, the slides have not been shown at the event, since the event format was delibertely “no powerpoint please”. This is to avoid some disadvantages of powerpoint presentations, but I created this one to share my thoughts with a broader audience.

Human Enhancement Technology – Logical Evolution or Pandora’s Box?

The realm of technologizing the human being is a persistant issue in foresight, let alone science fiction. I guess that I am in a minority position in the Read the rest of this entry »

eGovernment, augmented reality, augmented citizens

September 18, 2009 in future society, ict, social web, society impact, web 3.0 | Tags: , , , , , , , , | by futurefacts | Leave a comment

There has been some Government 2.0 Camp in Berlin. Afterwords I have finished two slideshows of my two sessions. The texts are in German.

Augmented Citizen

There is a public mind map of the session: https://www.mindmeister.com/28097938

more:
If you cannot imagine, waht to do with mobile augmented reality, just watch this video:

Documentation: Layar, worlds first mobile Augmented Reality browser

Citizen Wiki

The mind map of the session: https://www.mindmeister.com/28161082

More: Schroll: Citizen Wiki » Government 2.0 Camp Dokumentation

Update 2009-10-28
  • Embedded videos and listed new links

Future of the Web: Google’s market dominance a case for regulation?

July 13, 2009 in ict, media | Tags: , , , | by futurefacts | Leave a comment

b7-google-evil-scsh-2009

Ever growing power of Google attracts political concerns and criticism.

The blog post of today is my comment I dropped on TechCrunch

Everyone loves TechCrunch. It is a bit grown to an empire by itself. That’s the way of network dynamics: Hubs emerge and alter the graph like a black hole changes the grid of space and time around. But anyway, TechCrunch is still really one of the top five relevant hubs for discussion and insight concerning serious web issues. One post of today made some wave (see the comment count as an indicator) and I commented on this. Comments are not quite dead (but there is a shrinking trend … Comments Dead, Twitter Holds Smoking Gun).

TC: The Time Has Come To Regulate Search Engine Marketing And SEO

Find this interesting article at techcrunch. The headline says it all. Good argumentation. It is really a bit alarming, that the guest author is writing anonymous. For more Google watching just google “googlewatch” :) and find serious places like googlewatch.eweek.com.

Google Watch – Googleopoly – Should Antitrust Laws Be Amended to Consider Google’s Use of Free? http://googlewatch.eweek.com/content/googleopoly/should_antitrust_laws_be_amended_to_consider_googles_use_of_free.html

My Comment

(Looking for the source? It is page 2, ca. comment no. 100 techcrunch)

Dear Anonymous,
Google is not as stupid and fierce as the Cosa Nostra, to evidently put harm to people, who say something against them.

But I completely understand your fear. It is the part of the problem!

Google has grown to a superpower with perfect dominance not only in the ecommerce field, but
it is one of the most admired and powerful companies in the world concerning INNOVATION power! And with a reason – I do admire Google too in this respect! Their strategy, vision and great R&D.

BUT ….
Google is acting like a state, making peace around its borders. So even the admiration can be seen as the part of the strategic game.
(1) We geeks got more free tools that we can eat.

Read the rest of this entry »

2010, Mobile Augmented Reality and Ubiquitous Commerce

July 8, 2009 in consumer+commerce, context intelligence, disruptive technology, future economy, future shopping, future technology, ict, life style, mixed reality, web 3.0 | Tags: , , , , , , | by futurefacts | Leave a comment

One year ago I blogged that post: iPhone 2010: Bet on mixed reality apps as a standard - and I felt the risk to fail with my prediction. Today I have found some news concerning that speculations:

Augmented reality startups want iPhone to open up

More than a dozen augmented reality companies have asked Apple to open up the iPhone 3GS’ live video feature for their apps. (mobile-ent.biz)

So wait and see. And iPhone will not stay alone – “Mobile Augmented Reality” could be one of the most exciting trends and disruptive innovations in the next years. Google that phrase and see Nokia on top of the listing … And there is that Layar video from June 2009 (“Browse the world!”).

The World-as-a-Store – uPOS, the “Ubiquitous Point of Sale”

New buzzwords for 2010 might be: MARcommerce. ARcommerce, the long tail of “reality shopping” … Scenario as shown in the clip: See something, get info, get price, (call the owner with the next click if you want), buy it. Hmm, actually a wellknown usage scenario to the futurist – but now it is knocking on your door, no longer a “vision”.


Augmented reality startups want iPhone to open up | Mobile Content | News by Mobile Entertainment http://www.mobile-ent.biz/news/33644/Augmented-reality-startups-want-iPhone-to-open-up

21st century business and a change of ethics – the MBA oath

July 5, 2009 in future management, future society, global change, new thinking, research+science, society impact | Tags: , , , , | by futurefacts | Leave a comment

b07_ethics_will_be__oath

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MBA oath – a social innovation at Harvard Business School

The MBA Oath is a voluntary student-led pledge that asks graduating MBAs to commit towards the creation of value “responsibly and ethically.” The grassroots effort was launched in late May 2009 by a group of thirty graduating Harvard Business School (HBS) students in Boston, Massachusetts.

Source: Wikipedia

The principles (short)

Therefore I promise:

  • I will act with utmost integrity and pursue my work in an ethical manner.
  • I will safeguard the interests of my shareholders, co-workers, customers and the society in which we operate.
  • I will manage my enterprise in good faith, guarding against decisions and behavior that advance my own narrow ambitions but harm the enterprise and the societies it serves.
  • I will understand and uphold, both in letter and in spirit, the laws and contracts governing my own conduct and that of my enterprise.
  • I will take responsibility for my actions, and I will represent the performance and risks of my enterprise accurately and honestly.
  • I will develop both myself and other managers under my supervision so that the profession continues to grow and contribute to the well-being of society.
  • I will strive to create sustainable economic, social, and environmental prosperity worldwide.
  • I will be accountable to my peers and they will be accountable to me for living by this oath.

Source: Wikipedia

Read the rest of this entry »

Wozu Banken? Geld und Vertrauen im 21. Jahrhundert (German post)

June 23, 2009 in business impact, finance+insurance, future economy, future society, global change, ict, media, new thinking, social web, society impact | Tags: , , , , | by futurefacts | Leave a comment

Wozu Banken? Geld und Vertrauen im 21. Jahrhundert (Keynote Presentation)

Kontext: next banking -conference- 2009 Berlin http://next-banking.de

Ort: The Hub Berlin http://berlin.the-hub.net

Datum: 2009-06-16

Related: Preview Text: http://www.next-banking.de/2009/06/wozu-banken-geld-und-vertrauen-im-21-jahrhundert/

Why twitter matters and how (UXCamp 2009)

May 25, 2009 in ict, media, society impact, web 3.0 | Tags: , , , , , | by futurefacts | 1 comment

Why twitter matters and how (UXCamp Berlin 2009) http://www.slideshare.net/willi/uxcamp-berlin-2009

Why twitter matters and how (UXCamp Berlin 2009) – the slideshow at slideshare.net

Shift to “nano conversations” and “micro user experience”

Why talk about microblogging in the context of a thematic barcamp (UXCamp Berlin 2009) about user experience, information architecture and interface design? Since I have written my thesis in information science (FU Berlin), I always have been interested in trends and innovation waves in the realm of media and information. We should not confuse the different trends in the mediasphere around microblogging, microformats and microcontents – but there is a metatrend to a more finegrained web and more finegrained and realtime interaction patterns. For example the twittersphere is the best environment for pandemic meme dynamics hopping from tweet to retweet. Users can discover other users sharing around the same tag / interest – reatlime, nearly without investing “search interaction”.

Twitter as a living search engine versus Google, the cold machine

In the googlesphere Google as the search engine has it’s merits, but it is always a starting point again and again – to put some query, select an item in the listing and so on. In the twitterverse the people are the living search engine – or still better: the discovery engine. So the user experience will change significantly in the next years.

From blogging as online diary to Emergent Sociality of microblogging

Microblogging is a really fascinating phonomenon, since it has a potential going far away from the root metaphor of blogging – the diary. In a sense it is the final deconstruction of writing a diary as a lonly, contemplative activity (with its special dignity) and opens up the possibilities of Emergent Sociality. In the twitterverse we see an unprcedented acceleration of adhoc “cloud building” of hypernetworked human beings around an issue, symbolized and glued together with a little word. That hashtag prefix # is as important as the identifier of the person as sender/receiver, follower/followee and her prefix @.

If you have not started to twitter up to now, don’t be afraid. Test it. It only makes sense to follow people of your interest – else your test will definitely fail. Just follow – you can unfollow someone at any time with no argument needed. My twitter name is @wschroll. Read the rest of this entry »

Willi Schroll

Technology analyst, experienced future researcher (>15y) and senior consultant in corporate foresight – Berlin, Germany. Watch my new site just starting strategiclabs.de Follow me at twitter.com/wschroll or just get the new blog posts at twitter.com/futurefacts

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